> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trytikt.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Why fewer leads than people engaging?

> Who TIKT sets aside, and why some people never become leads.

A post shows 300 reactions; you get 20 leads. That's normal: between the people engaging and your leads, each step sets some people
aside. Here they are, in order.

## 1. Not everyone engaging is a person to process

The author of the post, and company pages that react, aren't processed. People already charged in your workspace, in any month, aren't
charged again.

## 2. Set aside without charge

Employees of the companies you exclude, of your own company, and the current colleagues of the profiles you follow. See
[Exclude companies and colleagues](https://docs.trytikt.com/help/exclusions.md).

## 3. Screened out before scoring

People your ICP leaves out from the start: open to work, students and interns, excluded titles, people outside your locations or without a
current position. They were processed, so they cost a credit.

## 4. Screened out by scoring

People who miss a **Required** criterion, or who match one of your exclusions, are screened out after scoring, even at 5 out of 5.

## 5. Below your threshold

People whose score is below your **ICP match** setting are scored, but hidden on the **Leads** page. Lower the threshold to see them.

## See where everyone went

Open the **ICP** page: **Everyone processed** shows every person charged, and where they ended up: **Leads**, **Below ICP match**,
**Screened out by scoring** and **Screened out before scoring**. Each criterion shows how many people met it and how many didn't: the
**Strictest** one is a good place to start if you want more leads.

To get more leads, widen a narrow criterion, follow profiles whose audience is closer to your buyers, or lower your threshold. See
[Edit your ICP and rescore your leads](https://docs.trytikt.com/help/edit-your-icp.md).


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