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A post shows 300 reactions; you get 20 leads. That’s normal: between the people engaging and your leads, each step sets some people aside. Here they are, in order.

1. Not everyone engaging is a person to process

The author of the post, and company pages that react, aren’t processed. People already charged in your workspace, in any month, aren’t charged again.

2. Set aside without charge

Employees of the companies you exclude, of your own company, and the current colleagues of the profiles you follow. See Exclude companies and colleagues.

3. Screened out before scoring

People your ICP leaves out from the start: open to work, students and interns, excluded titles, people outside your locations or without a current position. They were processed, so they cost a credit.

4. Screened out by scoring

People who miss a Required criterion, or who match one of your exclusions, are screened out after scoring, even at 5 out of 5.

5. Below your threshold

People whose score is below your ICP match setting are scored, but hidden on the Leads page. Lower the threshold to see them.

See where everyone went

Open the ICP page: Everyone processed shows every person charged, and where they ended up: Leads, Below ICP match, Screened out by scoring and Screened out before scoring. Each criterion shows how many people met it and how many didn’t: the Strictest one is a good place to start if you want more leads. To get more leads, widen a narrow criterion, follow profiles whose audience is closer to your buyers, or lower your threshold. See Edit your ICP and rescore your leads.