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Every person TIKT processes is scored against your ideal customer profile (ICP): five criteria, a verdict on each, and the reason behind it.

Five criteria, one point each

Each criterion gets a verdict: Met, Not met, or Not assessable when the profile or the company page doesn’t say. One point per criterion met gives a score out of 5. A criterion that can’t be assessed counts neither for nor against: it’s never guessed. Open a lead on the Leads page to read the verdict and the reason for each criterion.

Required and weighted criteria

On the ICP page, each criterion is either:
  • Weighted: one point in the score when met;
  • Required: a person who misses it is screened out, whatever their score. They are still charged.

Screened out before or after scoring

  • Leave out: some people are screened out before scoring, such as people open to work, students and interns, excluded titles or people outside your locations. They are still charged.
  • Also judged: your exclusions, such as independent consultants, screen people out after scoring, even at 5 out of 5. They are still charged.
Employees of companies you exclude, and colleagues of the profiles you follow, are different: they are never charged. See Exclude companies and colleagues.

Your threshold

On the Leads page, ICP match sets the lowest score you want to see, for example ≥ 4. It’s saved for upcoming leads and is the same setting as on the Dashboard and the Posts page. It never changes a score already written.

When you change your ICP

A new version of your ICP applies to new leads. To apply it to the leads you already have, use Rescore leads. See Edit your ICP and rescore your leads.