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1 credit is one person processed: identified, matched to their current company and scored against your ICP, whether or not they fit. You pay for the work on each person, not for each lead.

When a person costs a credit

  • Once only: a person charged once is never charged again in your workspace, whatever the month and however many of your tracked posts they engage with.
  • Whether they become a lead or not: a person who doesn’t fit, or who is screened out before or after scoring, still costs a credit.

When a person costs nothing

  • Employees of the companies you exclude, and your own company’s.
  • Current colleagues of the profiles you follow, unless you switched this off for a profile.
  • People already charged in your workspace, in any month.
See Exclude companies and colleagues.

Other things that use credits

  • Rescore leads, after you change your ICP: 1 credit per 50 leads, shown before you confirm.
  • Analyzing a post on demand: the most it may cost is shown before you start, and you pay only for people new to you.
Previewing a profile is free, for up to 35 profiles a month that you don’t track.

Where your credits went

Open Settings, then Usage: one line per post and per day, with the people processed, the leads and the credits. Click Export CSV to download it.

How many leads per credit?

It depends on your ICP and on the profiles you follow: a creator whose audience is your buyers brings far more leads per 100 people than a broad one. The Watchlist shows, for each profile, its leads per 100 processed.